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Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors Chan Kim 

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Editorial Reviews. From Publishers Weekly. Kim and Mauborgne's blue ocean metaphor Download it once and read it on your Kindle device, PC, phones or tablets. serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner.

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